Assortments in Sidely are a powerful way to manage different store types, store tiers, and also multiple brands. They let you organize your products according to the specific needs of retail chains and sales strategies. Here is how to set up your assortments to manage multiple brands effectively.
Assortments: a flexible solution for multiple brands
Case 1: Products from different brands in the same aisles and with the same store tier
If your products, although they belong to different brands, are in the same aisles and share the same strategy:
Create a multi-brand assortment:
This assortment will group all the products of each brand under a single identifier linked to the tier and the retail chain.
Example: Monoprix - 6 (where "6" is the store tier).
Benefits:
Centralized management for all the products in a store.
A consolidated view of overall performance (DN (numeric distribution), PDL, etc.) for all brands in that aisle.
Case 2: Products from different brands in separate aisles and store types
If your products belong to different brands and are spread across several aisles or store types:
Create several specific assortments:
Each assortment will be identified by the retail chain, the tier, and the brand.
Example:
Monoprix - 6 - Grain de Sail
Monoprix - 6 - Météor
Organizing store checks for sales reps:
The sales rep will see a split store check with as many assortments as needed, each linked to an aisle or a brand.
This will let them track precisely:
Numeric Distribution (DN) by aisle.
Share of shelf (PDL) by brand.
An overall view will also be available to analyze all the store's data.
Implementation in Sidely
Steps to set up a multi-brand assortment:
Go to the Assortments page:
In the main menu, go to Assortments.
Click the blue '➕' to create a new assortment.
Add the products:
Include the products from the different brands you need.
Give it a name that reflects the retail chain and the tier (and, if applicable, the brand).
Example: Monoprix - 6 - Grain de Sail.
Set prices and options:
Configure the prices specific to each product or assortment.
Add retailer references if needed.
Confirm the assortment:
Click Create to complete the setup.
Repeat for other aisles or brands:
If needed, create additional assortments for each aisle or store type.
Best practices for multiple brands
Structure your assortments by retail chain, tier, and brand for clear and precise organization.
Add identifiers to the names to reflect specific aisles and store types.
Use split store checks to give sales reps detailed data while still giving them an overall view of store performance.
Use import/export to quickly create or update many assortments in bulk.
FAQ
1. Can I group all the brands in a store under a single assortment?
Yes, if the products share the same tier and aisle. This makes management simpler and analysis consolidated.
2. How do I manage specific store types and tiers in a multi-brand context?
Create separate assortments for each store type or tier, linking the relevant brands and aisles.
3. Can sales reps see both an overall and a detailed view of performance?
Yes, sales reps will have access to:
A split view by aisle or brand to analyze DN and PDL.
An overall view grouping all the store's data.
4. Can I use import/export to set up multiple brands?
Yes, use the Sidely template file to create or update your multi-brand assortments in bulk.
5. How do I check that my multi-brand assortments are set up correctly?
Go to the Assortments page to check the products included and the identifiers.
Run tests in the field to confirm that the sales store checks are clear and accurate.